Most of this gets
switched off in a month.

AI opportunity audit

$250 once, not a retainer. Before anything is built we count the leaks, using your numbers rather than an industry average. Nothing is installed, nothing is changed, and you keep the findings whether or not you do anything else with us.

• Where enquiries actually arrive, and what happens to each one. Calls, forms, email, Google Business messages, socials. Most owners are surprised by at least one of the five.
• How many calls go unanswered, read from your own phone records. Not from a statistic about your trade. It is usually the largest single line in the audit.
• How long an enquiry waits for its first reply, measured across a month of your own inbox rather than from what it feels like.
• What is worth automating, what is worth a person simply doing sooner, and what is worth nothing. The third category is real and we will name it.
• A costed list, cheapest first, with what we would charge to build each item and what it would cost you to run every month, kept separate.

Most audits end with one or two items on that list, not seven. If the honest finding is that not enough people are ringing you in the first place, we will say so and point you at search or ads instead, even though the automation is the larger invoice. The $250 is credited in full against any AI build you start within 30 days.

After hours, overflow and missed calls

$1,200 to build, then $290/mo.
First 300 answered minutes each month included.

A tradesperson under a house cannot answer the phone, and a caller who reaches voicemail rings the next name on the list rather than leaving a message. This is the one piece of AI where the value is not really in dispute, because the size of the problem is already sitting on your own call log.

• It answers on the numbers you choose, at the hours you choose. Most people start with after hours and overflow only, so nothing at all changes about how the phone works while you are at your desk.
• It takes the name, the number, the suburb and what the job is, and it can book straight into your calendar or simply capture and send, whichever you actually trust.
• Every call transcribed into your inbox within a minute of it ending, including the ones where the caller hung up. A hang up at 7pm is still somebody who wanted something.
• A missed call gets a text back within seconds. If answering is the best outcome, answering by text before they dial the next number is the second best, and it is the cheapest thing on this page.
• Genuinely urgent work is passed to a real human number instead of being handled. You write the definition of urgent, not us.
• It says it is an assistant, and that the call is recorded, at the start of every call. Several Australian states require every party to a conversation to be told, so we disclose on all of them rather than keeping a map of which state a caller is standing in.

You do not have to take our word for any of that. Talk to it here and try to get a price out of it. It runs in your browser rather than on a phone line, because a live line needs an account with a card attached and that is yours to open, not ours. The conversation logic is the same one we install.

Enquiry follow up and quote chasing

$900 to build, then $240/mo.

The second largest leak in most small businesses is not the enquiry that never came. It is the one that arrived on a Thursday, was read on a phone in a car park, and was never replied to. Speed of first reply decides more of these than price does.

• Every enquiry from every channel lands in one place, timestamped, so nothing sits in a second inbox that gets checked weekly.
• A reply drafted within minutes, in your words, waiting for you to press send. It does not send by itself unless and until you decide it should.
• The qualifying questions asked while they are still interested: suburb, timeframe, rough budget, what they have already tried. That is the difference between a name and a job.
• Quotes that go quiet get chased on a schedule you set, and the chasing stops the moment they reply or ask it to.
• A weekly list of what came in, what was answered and what is still waiting on you. Usually the most uncomfortable page we send, and the most useful.

Answers on your own site

$1,400 to build, then $180/mo.

Most website chatbots are quietly removed within a year of going up, and the reason is nearly always one of two things: it answered confidently and it was wrong, or it stood between a customer and a human being. Both are decisions made at build time, and both can be decided the other way.

• Trained on your material and nothing else. Your pages, your price list, your terms, your service areas, your policies. It does not go and read the internet about your industry.
• When it does not know, it says so. That single behaviour is most of the difference between a useful assistant and the reason somebody leaves your site annoyed.
• It hands over rather than holding on. A request for a person produces a person, not three more questions.
• Every conversation logged and readable. That log is often worth more than the assistant is, because it is a list, in your customers' own words, of the questions your website should have answered on the page.
• Those questions then get written into the site properly, which is the part almost nobody does.

Reviews, asked for once and replied to properly

$600 to build, then $160/mo.

For a local business the review profile does more selling than the website does, and it is the thing most owners intend to get around to. This makes the asking automatic and the replying quick, and it does neither of them in a way that would embarrass you.

• The ask goes out at the right moment, by text or email, to the customer you nominate, once. Not three times, and not to everybody on the list at once.
• A reply drafted for every review, good and bad, for you to approve. A bad review answered calmly and specifically sells to the next reader better than a five star one does.
• Never incentivised, never filtered, never gated. Screening people so that only the happy ones reach the review form breaches Google's own policy and sits squarely in what the ACCC treats as misleading. We will not build it, and we will talk you out of it.
• A monthly count of asks sent, reviews received and replies published, so you can see whether it is working rather than assume it is.

Whether AI assistants name you at all

$420/mo, or $250/mo alongside a Found retainer.
No setup fee.

A growing share of buyers now ask an assistant who the good ones are, and ring two of the three names it gives back. That is a different question from where you rank, it is answered by a different machine, and at the moment almost nobody is checking it. It is also the least proven service on this page, and it is priced accordingly.

• We measure whether you are named, across the assistants people actually use, for the questions your buyers actually ask, and we track it month to month.
• Then we fix what is fixable: pages that answer the question directly, the structured data, and the facts about your business that currently disagree with each other across the web.
• The third party sources these systems lean on get attention, because they lean on other people's descriptions of you far more heavily than on your own site.
• Reported as a count, not a rank. Named in four of twelve questions this month, six last month, and what changed in between.

Honestly: nobody can guarantee a citation, these systems change from week to week, and if your business has almost no independent mentions anywhere then this will do very little until that changes. If that is you, we will say so and sell you the cheaper thing.

One automation at a time

From $1,200 per workflow, then $190/mo.
Covers up to three, then $60/mo each.

Every business has one job somebody hates doing on a Friday afternoon. Those are worth automating one at a time and priced per workflow, so you are never subscribing to a platform in order to solve a single problem.

• Photos and notes from a job turned into the written report that has to go to the client or the certifier.
• Supplier PDFs and price lists read into the spreadsheet you already use, instead of retyped.
• The inbox sorted before you open it, with the three that genuinely need you at the top.
• Repeat paperwork drafted from the job record, for a person to check and sign.

The rule we apply before quoting one: if it does not save a named person a named number of hours in a normal week, we do not build it, because the monthly fee will outlive your interest in it. We have turned work down on that basis and will again.

Quotes written on the drive home

$1,100 to build, then $260/mo.

The quote that goes out the same evening wins work the quote that goes out next Tuesday does not, and everybody in the trade knows it. The reason it goes out on Tuesday is that writing it properly takes forty minutes and you got home at seven.

• Talk at it in the ute and take photos. A voice note and a handful of pictures from the site are enough. It does not need a form filled in.
• It comes back as your quote, in your format, itemised off your own rate card, which we set up with you once and then maintain as your prices move.
• The same line items every time. The call out, the disposal, the parking, the bits everybody forgets when they are tired. Forgetting one of those is a margin problem, not a paperwork problem.
• You check it and you send it. It never sends by itself and there is no setting to make it.
• Quotes that go quiet are chased on the same schedule as everything else, and stop the moment somebody replies.

What it does not do: it does not set your prices, it does not decide your margin, and it will not quote a job it has not been given photos of. It writes up your pricing. It does not invent pricing.

Invoices out, and the money chased

$800 to build, then $220/mo.

Most sole traders are owed more than they think, and the reason is not that customers are crooks. It is that chasing a friendly customer feels rude, so the invoice sits there, and after six weeks it feels too late to bring up.

• The invoice is raised from the completed job, against what was actually quoted and what actually got done, rather than from memory a fortnight later.
• Reminders go out on a schedule you set, politely, getting firmer, and stopping the second they pay or reply.
• It is never awkward about it and it never forgets, which is the entire point. It does not like your customer, it is not owed a favour, and it does not let one slide because you played footy with him.
• A weekly line telling you who owes what and for how long, so overdue money is a number you see rather than a feeling you have.

What it does not do: it is not debt collection, it does not threaten anybody, and it never touches your bank account. When something needs a real conversation it stops and tells you, because that is the point where a person has to ring.

Paperwork assembled before you sign it

$1,300 to build, then $240/mo.

Certificates, test results, safety documents, job reports. The document itself takes ten minutes. Finding the photos, the readings and the job details to fill it in takes an hour, and doing it three weeks later takes longer and is worse.

• The job record assembled as you go, from the photos, notes and readings taken on the day, into the shape the document needs.
• Missing mandatory fields flagged before it reaches you, not after. It will not hand you a document to sign with a hole in it, and that is the single thing it does better than a tired person at 9pm.
• Kept, indexed and findable for the whole retention period. Queensland electrical work requires the contractor to keep certificates for five years, and "it is in an email somewhere" is not a record.
• Pulled up in seconds when somebody asks for one, which is usually an insurer, a builder or a regulator, and never at a convenient moment.

Read this part twice, because it is the boundary. We do not issue your certificate and we could not lawfully. A certificate of testing and compliance is completed and signed by the licensed person who did the work, and they carry the responsibility for it. Nothing here changes that and nothing here is a substitute for your own check. What this does is put everything in front of you so signing it takes two minutes instead of an hour, and so nothing mandatory is missing when you do.

Receipts and records kept straight

$600 to build, then $170/mo.

Photograph it and forget it. The receipt is read, categorised, filed against the job it belongs to, and still there in October when somebody asks what that $340 at the plumbing supplier was for.

• Snap it in the car park. Supplier, date, amount and GST read off the picture, no typing.
• Filed against the job, so a job's real cost is visible while you can still do something about it, rather than at the end of the year.
• Handed to your bookkeeper or accountant in the format they asked for, on a schedule, instead of as a bag in February.
• Nothing lost in a glovebox, which is the actual failure this fixes.

The second boundary, and it is a legal one. This is not a BAS service. We do not prepare or lodge your BAS, we do not advise you on GST, and we will not, because charging a fee for that requires registration with the Tax Practitioners Board and we are not registered. Capture, sorting and filing are general bookkeeping and are not restricted. Your bookkeeper or accountant still does their job, and they do it from a clean set of records instead of a shoebox, which usually costs you less of their time as well.

Finished jobs turned into marketing

$700 to build, then $200/mo.

You finish good work every week and none of it ever reaches anybody who has not already hired you. This is the cheapest marketing a trade business owns and almost nobody does it, because at the end of a job the last thing you want to do is write a post about it.

• Photos and a voice note from a finished job become a Google Business Profile post, a page on your site, and a social post if you use one.
• Written about the job you actually did, in the suburb you actually did it in, which is exactly the signal local search rewards and exactly what a generic post is not.
• It feeds the content pipeline if you already take Found at $850/mo, so the two are not separate efforts.
• Nothing is published until you have looked at it. Your work, your name on it.

What it does not do: no stock photography, no invented claims about the job, no made up review quotes, and no posting about work you did not do. If the photos are bad the post is bad, and we will tell you that rather than dressing it up.