A selection of the websites, landing pages, games and marketing we build and run. It is a sample rather than the full list, and every site linked below is live and open to anyone. Watchroute is an internet marketing agency in Queensland, run by Andrew.
Case studies with resultsWebsitesThe arcadeLanding pagesDemoWho we are
Export brands whose buyers check a company before they reply, a publication that has to win a stranger out of a search result, a children's publisher, a charity rebuild shown before and after, and an arcade of forty four games you can play right now.
The parent company: an Australian export agency placing mining and industrial equipment into overseas markets. A hard, technical register aimed at procurement managers.
The site carries a full trust centre, published commercial terms and a supplier assessment standard, because the audience checks all three before they make contact. Twenty three pages, all statically prerendered.
Visit the live site
An independent picture book publisher for ages two to six, selling direct rather than through a shopfront. The site has to do three jobs at once: sell books, give away enough free printables to be worth a parent's email address, and stay calm enough to suit the half hour before bedtime.
It is the largest build here by some distance, with a shop, character pages, games, activities, guides, free resources and an educator section. Analytics are cookieless by default and anything that would set a cookie sits behind an explicit consent choice, which is unusual for a store and was a deliberate call.
Visit the live site
The same two sites on a phone, which is where most of their visitors are.
A Brisbane charity taking hot meals and essentials to people doing it tough. The old site was a template with two menu items, Home and Shop, and no way to volunteer. Below the fold it ran to about three and a half screens holding two short paragraphs, two photographs and a large block of flat colour, so most of the page was empty. On a phone the opening sentence ran off the right edge and could not be read at all.
The rebuild is eight pages written from scratch around the three things the charity actually needs from a stranger: understand the work, volunteer, or donate. Their own photography and video carry it, the volunteer form works and is bot protected, and the whole thing runs on Cloudflare Pages and Workers behind a strict content security policy.
Visit the live site
Forty four browser games, and the platform they run on, designed and built in house. Action, strategy, physics, puzzle and racing, every one playable on a phone, with categories, daily challenges and a player profile, and it installs to the home screen.
Every tile and every illustration on the arcade is drawn in code as the page loads. There is not one image file among the tiles: open your browser's network tab on the arcade and check, because a claim you can verify in ten seconds is worth more than one you have to take on trust.
Play the arcade Licensing the gamesThis is a sample of our work, not the full list. Every website above links to the live site, and every panel is a real, unretouched capture. The Daily Bread House before and after were taken at the same window sizes on 25 August 2026, while the old site was still online. The landing pages below are shown but not linked, on purpose: they are working commercial pages. If you would like to be walked through any of it, ask.
Calculators and multi step engines that run entirely in the browser, built to hold the attention of somebody who arrived from an ad and has never heard of the business. No backend, no account, nothing to install.
Pages whose job is to take a cold visitor from a headline to a purchase decision without a salesperson in the room.
Free assets built to earn an email from cold traffic honestly, with the form placed where it does not cannibalise the sale.
The one demo from our AI line, which is sold separately from the marketing. It is not a screenshot: you drive it yourself.
What does exist is the thing itself. Put your own business name in and talk to the after hours receptionist we install on a phone line. It takes the job, your name, your number and the suburb, it hands over to a person when something is going wrong, and it will not invent a price or a time to get you off the phone. Try to make it quote you. It answers in your browser, so there is nothing to sign up for.
Answer the phone The fifteen systems and what they costWhere it has not been given a fact about your prices or your availability, it says a person will confirm. An assistant that guesses costs you the job in writing, which is why that is the first thing the demo lets you test.
For at least the first month nothing goes to one of your customers that you have not seen. You decide later, in writing, which parts have earned the right to go out on their own.
The install is a divert on your own mobile, so three digits typed into your own handset cancels it instantly, with no app, no login and no call to us.
Usage runs against a ceiling that stops rather than bills through. The public demo caps itself the same way, and you can watch it happen if you push it far enough.
We design and build the site, write the pages that go after the searches your buyers actually type, set up email that reaches the inbox instead of the spam folder, and report what it produced. One agency rather than three suppliers blaming each other.
We work in code rather than page builders. That is why our sites load quickly, score well and can still be changed a year later without a rebuild.
We do not take every project. If the fit is wrong we say so early, which costs us a job and saves everyone a quarter.
There is a second line of work and it is sold separately. We install AI into how a business already runs: the call nobody could answer after five, the quote written at nine at night, the invoice nobody wanted to chase. It is not an add on to the marketing and the marketing does not require it. Plenty of businesses need one and not the other. That side is here, and you can talk to the receptionist yourself without signing up to anything.
Who runs it
Andrew
Director and lead web developer
Watchroute is run by Andrew, with 7+ years in the industry. You deal with the person doing the work, not an account manager relaying messages to a team you never meet.
Who checks you out, what makes them hesitate, and what they need to see before they make contact. This decides the whole build, and it takes a conversation rather than a questionnaire.
The first screen does most of the work. We agree that before anything else gets built, because if it does not hold attention the rest is never read.
Written by hand, tested on real devices, and checked against the live page rather than the build output. A passing build is not evidence the site is right.
Search pages, email, and whatever channel actually suits the business. Measured on enquiries, and reported plainly including the months a number goes the wrong way.
Anyone can show you a pretty homepage. Ask whether it still loads in two seconds on a phone in a shed.
Every build on this page doesThe inbox and tracking audit is $150, once: whether your email reaches the inbox, whether your enquiry form works, and whether your tracking records anything. Written findings, yours to keep. If you would rather talk about a website or the marketing, the contact page is for that.
Book the $150 audit Contact usSites we built and run ourselves, plus one client rebuild, with this month's Cloudflare numbers where the account is ours.
10,260 visitors / 30 dayslanternpathbooks.comChildren's publisher
3,737 visitors / 30 dayswatchroute.comAgency site and 44 game arcade
2,606 visitors / 30 daysausteraglobal.comExport company
Charity rebuilddailybreadhouse.comBrisbane meal charity, rebuilt
1,759 visitors / 30 dayslanternpathgames.comGames portal, new in October